Addictive is an understatement. “Just until I get to the bottom of the page then I’ll stop…Ok one more refresh and one more scroll through…” Sometimes I almost feel like how did we ever live without this thing we call PINTEREST? But whoever thought up of this idea was a genius; not because I can waste hours of my personal time (time I probably should be reading literary articles for my grad classes) and not because I can keep everything that relates to my individual identity, likes, desires, aspirations, etc. all in one collected organized place, but because this is the next step in social media- format, use, direction-everything. Though the user can share his/her likes, the posting (or in this case pinning) is less than the usual Facebook BAM IN YOUR FACE THIS IS WHAT I DID THIS WEEKEND AND NOW IT’S ALL OVER YOU’RE NEWSFEED, and more personal and not so invasive. From these personal pins to user collaborations, those in the social media fields take note.